Selected work
U.S. Bank
At U.S. Bank, I worked on Smart Assistant, helping shape conversational banking experiences that made complex financial information easier to understand and act on. My work spanned UI patterns, insight cards, conversational flows, prototyping, and accessibility, while also building out a scalable design library to keep the experience consistent. I collaborated closely across product, design, and development to turn a wide range of banking needs into clear, cohesive interactions.
United Airlines
When I returned to United, I joined the Orion team, designing employee-facing operational tools and customer-facing digital signage. I focused on making complex workflows more consistent and easier to use, refining patterns within the design system across desktop and mobile experiences. I also partnered closely with engineering and contributed to airport signage, helping create a more cohesive experience across internal tools and public touchpoints.
Ace Hardware
At Ace Hardware, I helped improve the online shopping experience by redesigning key e-commerce journeys and establishing early design system standards. My work included responsive experiences across desktop and mobile, from sign-in and account management to product browsing and checkout. The goal was to create a more cohesive, intuitive experience that could scale alongside the platform.
United Airlines
During my first time at United Airlines, I worked on the Mobile App and Notifications team, helping redesign experiences used by millions of travelers. My work included passenger-facing features like flight status, baggage and pet tracking, and CLEAR integration, while also contributing to gate kiosks, email communications, and internal employee tools. Collaborating across design, engineering, and brand teams ensured a consistent experience across every touchpoint.
Nielsen
At Nielsen, I designed scalable UI components, iconography, and interface patterns while helping grow the company's design system. Having previously worked with behavioral and demographic targeting platforms, I brought firsthand knowledge of users' goals, workflows, and pain points into the design process. By partnering with designers and developers, I helped create more intuitive, consistent experiences across complex enterprise applications.
Habfit
Habfit turns small daily actions into measurable progress toward meaningful goals. With personalized guidance and clear insights, the app helps users stay consistent without overwhelm. Each habit builds momentum, making growth feel natural and sustainable. Habfit isn’t about perfection — it’s about showing up.
This design project was part of my Designation work (2017) and was updated in 2026.
Winkel
Winkel is a grocery marketplace concept that brings local shopping, meal inspiration, personalized recommendations, coupons, and everyday essentials into one cohesive mobile experience. I designed this product from the ground up with a focus on making grocery shopping feel simpler, more personal, and a little more enjoyable.
